About Elizabeth Arden Fragrance Partnership (Historical)
Exclusive global fragrance partnership with Elizabeth Arden from 2010-2016, launching successful fragrances including 'Wonderstruck' (2011), 'Wonderstruck Enchanted' (2012), 'Taylor by Taylor Swift' (2013), and 'Incredible Things' (2014). Partnership helped revitalize celebrity fragrance market with 57% sales increase in 2011.
Business Details
Investment Details
- Percentage OwnedUnknown
- Investment AmountUnknown
- Investment Date2010-11-01
Industries
Business Information
- Founded2010
- HeadquartersNew York, New York, USA
- EmployeesUnknown
- Annual RevenueUnknown
- Company StatusPrivate
- Parent CompanyElizabeth Arden Inc.
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Competitors
Business Metrics
Headquarters
New York, New York, USA
Founded
2010
Defunct Date
January 1, 2016
Employees
Unknown
Annual Revenue
$Unknown
Company Type
Private
Parent Company
Elizabeth Arden Inc.
Performance Metrics
Major Milestones
Partnership ended, fragrances discontinued
Wonderstruck Enchanted released
Wonderstruck fragrance launched, becomes best-selling Taylor Swift perfume
Exclusive global license agreement signed with Elizabeth Arden
Celebrity Associations
No celebrity associations found for Elizabeth Arden Fragrance Partnership (Historical).
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Business Stats
- StatusDefunct
- Founded2010
- HeadquartersNew York, New York, USA
- EmployeesUnknown
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